Did you know that the Fashion industry is the 2nd most polluting industry in the world?

To make matters worse, environmental damages continue to increase as the industry grows. This is due to a number of concerns, one of the most important being the drop in garment prices over the last 20 years. This price decrease has made it possible for consumers to purchase 5x more clothing than ever before.

To put things in perspective, our grandparents would have purchased only 2 articles of clothing for every 10 articles of clothing consumers buy today.

Although the concept of owning more clothing may sound great, we assure you there are repercussions to this. Advancements in the fashion industry have led to a method known as Fast Fashion. In this new era, we are constantly cycling out our clothing for new trending pieces, making it a challenge for consumers to wear a single garment more than 5 times.

This is caused by two issues:

1. Garment quality is declining every year - the clothing doesn’t last
2. Trends change quickly - we purchase more to stay up to date

For those who don’t know, Fast Fashion is the mass-production of cheap, disposable clothing.

This Fast Fashion movement has already taken a significant toll on our planet, which is why we need to do our part and spread awareness about the environmental impacts it is causing before further devastation is done to our ecosystem. To read about the environmental impacts caused by the fashion industry, During the development stages of URBAMERICAN, we really wanted to create a brand that took our planet into consideration.

Although we are all about creating unique, edgy streetwear for our badass customers - we wanted to do this in a way that wouldn’t harm the earth. To do so, we decided to join in on the  Slow Fashion Movement. Through this method, we are able to use the best quality materials, eliminate waste, and most importantly - create our product ourselves. That’s right - ZERO outsourcing. At URBAMERICAN, we control our brand from start to finish which has helped us to stick to our goal of maintaining a completely eco-friendly company.

Not only are we passionate about saving the planet, but we are also interested in doing so in a way that is appealing to YOU! After all, we can’t help save the planet without clothing that our customers want to buy. Our hope is to establish a brand that prioritizes both, the one-of-a-kind designs we provide and the environmental impact of our company because we feel that they go hand in hand.

Spreading awareness is only the first step and we need YOU to play your part. Click here to learn about what you can do to help!

Earth First. Always.